PROJECT OVERVIEW
An AI-powered platform that transforms how people experience art by making it more accessible, interactive, and context-rich.
TEAM
Shambhavi Phule, Sanvika Patil, Chaitanya Landge, Raajnandini Jadhav
MY ROLE
I led Reframe.Ai’s design strategy and conceptualization transforming research insights into intuitive, AI-powered interactions and a cohesive brand identity that brings every artwork’s story to life.
DURATION
04 weeks
SKILLS
UX research, Design thinking, User Journey mapping, Experience design, UI Design, Interaction Design, High fidelity Prototyping
PRODUCT KEY HIGHLIGHTS
Location-based Art Discovery
Personalized Art Journeys
Conversational AI
Multimodal interactions
28s
avg time spent per artwork in galleries
60 %
visitors leave without understanding context
75%
museum-goers report feeling “intimidated” by labels
THE PROBLEM
Why art remains inaccessible?
Art speaks volumes, but most people only spend 28 seconds with each piece, failing to grasp its story. This disconnect silences powerful narratives and leaves artists unheard. Bridging this gap is key to making art inclusive, engaging, and alive for everyone.
THE CHALLENGE
Why Art needs a voice
How might we transform art from a silent, intimidating experience into an accessible, conversational journey that creates meaningful connections between artists and audiences
USER RESEARCH & INTERVIEWS
Understanding the users
The CURIOUS EXPLORER
Maya, a marketing manager, enjoys museums but feels lost in the jargon. She wants to connect with art without feeling judged or overwhelmed.
The PASSIONATE CREATOR
Diego is a visual artist who finds it hard to share story behind his work. He wants deeper connections with his audience & a platform for greater reach of his work.
THE SOLUTION
Delivering an Artful Intelligence
Reframe.ai brings art to life through personalized, conversational AI. From museum pieces to street murals, it helps people connect with art in meaningful ways—while giving local artists a platform for recognition, reach, and support.
01/05
SMART ART DISCOVERY
Art around you
ReFrame uses your location to uncover museums and street murals/art installations you never knew existed.
02/05
CURATED ART JOURNEY
Choose your tour
Option to select from the AI-curated museum tours that adapt to your interests, time constraints and knowledge level, replacing generic audio guides.
03/05
CONVERSATIONAL ART INTERPRETATION
Converse with the Artist
AI-initiated conversations that represent artist personality and perspectives, allowing you to ask questions and explore artwork meaning
04/05
IMMERSIVE ART EXPERIENCE
Beyond the walls & canvases
You can extend the similar AI- powered conversation experience to murals and installations they bump into.
05/05
PERSONAL ART COLLECTION
Your Cultural Memory
You can save artwork interactions, artist personalities, and ongoing conversations for future exploration and interaction.
BUILDING THE DESIGN SYSTEM
Some more features
BEHIND THE SCENE
How do we envision to train the AI
From wireframes to High fidelity screens
My key learnings & takeaways
DESIGNING FOR AI
Crafting each AI persona so it echoes the artist’s own style taught me how to balance factual depth with emotional resonance, turning dry metadata into memorable stories.
RAPID UI ITERATION
Iterating on navigation and content hierarchy taught me to balance ease-of-use with a distinctive brand voice, ensuring every screen feels both familiar and uniquely “Reframe.”
